Views: 0 Author: Site Editor Publish Time: 2025-12-12 Origin: Site
In recent years, in order to cater to consumers' pursuit of fresh taste and natural health, plant ingredients have begun to be widely used in various food and beverages around the world. According to the latest data from Innova, between 2017 and 2020, new food and beverage products containing plant extracts have increased by 46%. At the same time, some plant ingredients performed particularly well. For example, passion fruit in alcoholic beverages increased by 58% year-on-year, acerola cherry in soft drinks increased by 146%, and ginger in soft drinks increased year-on-year 48%.
In response to consumers’ preference for different plant extracts in food and beverages, Kerry recently released a report "Botanical State of Mind", which surveyed consumers from 12 regions and countries around the world, focusing on consumer preferences. Cognitive and emotional associations of the health benefits of plant ingredients to study the development opportunities of innovative products.
Which plant ingredients do consumers prefer?
From the survey data, consumers’ favorite plant components are herbs (mint, rosemary, thyme, coriander, etc.), rhizomes/bark (Couch grass rhizome, cinnamon, turmeric, ginger, ginseng, etc.), and plants/trees. (Mulberry leaves, aloe vera, coconut trees, date trees, etc.), citrus fruits (lemon, lime, orange, etc.), flowers/grass (rose, chamomile, hibiscus, etc.), vegetables (spinach, green onions, etc.), fruits ( Apples, peaches, cherries, etc.), spices (cardamom, anise, pepper, pepper, etc.), berries (strawberries, blueberries, raspberries, etc.), tea (Vine tea, green tea, black tea, white tea, etc.).
Flavors associated with plant components | ·Global | Latin America | Asia and Africa | Europe | North America |
Herbs (mint, rosemary, thyme, coriander, etc.) | 76% | 79% | 77% | 74% | 67% |
Rhizome/bark (Couch grass rhizome,cinnamon, turmeric, ginger, ginseng, etc.) | 70% | 73% | 75% | 63% | 56% |
Plants/trees (Mulberry leaves,aloe vera, coconut, date trees, etc.) | 69% | 70% | 70% | 69% | 64% |
Citrus fruits (lemons, limes, oranges, etc.) | 69% | 70% | 74% | 62% | 60% |
Flowers/grass (roses, chamomile, hibiscus, etc.) | 68% | 67% | 66% | 71% | 71% |
Vegetables (spinach, lettuce, green Onions, etc.) | 68% | 71% | 73% | 61% | 53% |
Fruit (apples, peaches, cherries, etc.) | 67% | 71% | 69% | 63% | 61% |
Spices (cardamom, fennel, pepper, chilli, etc.) | 66% | 67% | 72% | 60% | 55% |
Berries (strawberries, blueberries, raspberries, etc.) | 66% | 67% | 67% | 65% | 60% |
Tea (vine tea,green tea, black tea, white tea, etc) | 64% | 66% | 68% | 59% | 56% |
Of course, there are subtle differences in preferences in different regions. For example, in Europe and North America, consumers prefer floral plant ingredients; in Asia, consumers prefer herbs and citrus fruits; in Latin America, consumers prefer herbs Plant and rhizome bark and other plant components.
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